enterprisenetworkingmag

Deep Blue Communications: Monetizing Wireless Networks for Enterprise Connectivity

CIO VendorBrian Epstein, President and CEO
The original Wireless Local Area Networks (WLANs) were designed as an overlay to augment the wired networks from an architectural perspective. Since then, the WLANs have been catering steadily-improving wireless access to its users and gradually gaining maturity. According to the Technology Business Research (TBR), a 6 percent growth in the enterprise networking market was observed in 2015. TBR’s Enterprise Network Vendor Benchmark report presented that the companies spent $31.5 billion in revenue for networking vendors to bolster their network’s wireless capabilities. Many providers today capitalize on the opportunities that have emerged due to WLAN’s evolution.

Deep Blue Communications, based in Latham, NY, is a managed service provider that engineers, installs, and supports hotel, retail, and entertainment Wi-Fi networks across the United States, Canada, Mexico, and the Caribbean. “Apart from installing networks, we handle a 24/7 guest network support system by remote management and troubleshooting,” affirms Brian Epstein, President and CEO at Deep Blue Communications. The company possesses a passion for Wi-Fi and helps organizations to elevate the WLAN experience and their efficiencies of operation.

As a managed Wi-Fi service provider, Deep Blue unburdens the complexities involved in managing advanced technology of modern Wi-Fi networks. Their complete Wi-Fi solution package begins with a site survey in which the floor plan, construction, topography, and potential RF interference sources are taken into consideration. The best equipment required for designing a network that provides optimal coverage is determined and then the complete installation of the network is processed. “We can compare many properties through our QA and support teams to come up with analysis, trends, and statistics in relation to the installed network’s quality,” states Epstein.

Deep Blue unburdens the complexities involved in managing the advanced technology of modern Wi-Fi networks


For instance, The Windsor Suites of Philadelphia, having lost their access to the internet due to an online cyber attack on their Wi-Fi Service provider, found itself in a mission critical failure situation. Deep Blue Communications was called in to diagnose network issues, restore internet access, replace the current network with an upgraded secure system, and provide ongoing support. All this needed to be expedited to enable business operations to continue. Access and security was restored in three days, and the installation of a new network for the hotel was accomplished within three weeks.

Most of Deep Blue’s management solutions are cloud based and are managed by a single centralized cloud hosted device. “We offer the best cloud management tools and wireless equipments that are easier to deploy,” claims Brian. The MyDeepBlue portal service, rendered by Deep Blue Communications offers access to all the tools required to monitor a hotel Wi-Fi network, guest support tickets, conference networks, social media, and e-marketing efforts. These tools help to monetize a client’s Wi-Fi network and it measurably optimizes the business operations for an enhanced end user experience.

Deep Blue emphasizes the significance of the Internet of Things (IoT) as the internet will not just be restricted to the mobile devices, PCs, and tablets in the near future. Smart watches, health and fitness gears, Google glasses, Wi-Fi enabled devices to track children for safety, Wi-Fi enabled camera and other household appliances are going to revolutionize the internet. A research from Gartner reported that the worldwide smart phone sales will top 1.2 billion this year. If just 10 percent of those consumers also buy a new Wi-Fi enabled smart device, there will be 120 million new devices in use next year.